At Earth, we share Aveda’s mission to care for the world we live in. Aveda is guided by a fundamental philosophy where health and safety are first priorities. Delivering a microbiologically safe product to consumers is one of Aveda’s most important commitments. Aveda’s mission and principles, on which the company was founded, have always steered us toward preferring pure flower and plant essences to petrochemicals. Because the Company constantly targets and tracks expanded use of plant-derived content in its formulas, Aveda has been actively researching plant-based alternatives to parabens and phasing in the removal of parabens from its formulae. Aveda no longer manufacture any products formulated with parabens. At our Carlsbad salon we exclusively carry Aveda products.
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